Good branding is what can't be seen- it is what's felt
Hi, I'm Kendra!
My story has a classic hallmark beginning of a psychology degree drop out that turned artistic entrepreneur. It's wasn't until 2022 I realized my passion and purpose in brand design while raising 3 kids and supporting my husband through medical school. It's a full life but I never looked back since.
Behind my business you can catch me living in loungewear, listening to Taylor Swift, singing/dancing in the kitchen, and eating really good food!
behind the brand
Laidback luxury design//
A relaxed take on luxury design that feels effortlessly sophisticated and artistically care-free.
was founded with a passion for empowering female entrepreneurs, and combines artistic creativity with strategic expertise to create brands that call to your dream customer. My approach is through emotive branding: a brand that does more than look luxurious, it makes people feel something.
The best branding isn't seen, it's felt.
What good is having a beautiful brand if it lacks personality, connection, and charisma? A brand has the responsibility of not only first impressions, but attracting those who will become loyal customers or clients.
When it comes to designing brands, I aim to make waves in the sea of same with brands that are strategically made to have charisma.
YOU DESERVE MORE THAN A PROCESS. YOU DESERVE AN EXPERIENCE.
Inquire about a project through the online form, and you'll receive a link to schedule a zoom call. We'll discuss your business, your needs, which package is right for you, and an accurate quote.
This is completely complimentary and helps give us both an idea on whether we would be a good fit for each other!
Inquiring about
a service
To officially save your spot on my project calendar, you'll need to sign the design contract, pay your project booking retainer.
Once you’re booked, I will prepare your room: the "Ocean View Client Portal" and wait for your arrival via a Notion invite.
Once you're settled, there are welcome videos to help you acquainted with the space!
onboarding
Once it's project time, you'll fill out the Strategy deep-dive questionnaire, and schedule your 1 hour Strategy Kick-off Call.
No details will be left out here!
We will go over your answers and nail down your brand's strategy core so we can design a visual brand that reflects it perfectly, and attracts all the right people.
Kick-off
strategy call
Designing begins! You will have a couple opportunities to request revisions, or submit your approval that you're loving the direction we're headed!
In the end, you will have a brand you will be obsessed with and will reflect all the work we have done together on your brand's strategy. It will feel aligned, and become a professionally designed brand that you're proud of!
Design begins
We have officially finished your brand, you have approved the final proposal, and we have finished creating everything in your package.
From here, you will receive a link that leads you to a detailed and organized google folder complete with all your final files. I provide all color variations and file types requested (PNG, SVG, etc)
Final destination
You now have clarity, confidence, and a professional brand you are proud to show off!
The next steps for you are to get everything ready to launch your beautiful brand to the world!
Ready, set, go. This is what you've been waiting for!
Launch time
01.
02.
03.
04.
05.
06.
Inquire
Onboarding
Kick-off Call
Designing
Final Destination
click to read more
launch time
the experience
emotive branding
the kendra co. take
My take is that branding is that it's a feeling. Through brand, color, and font psychology, we can encourage and facilitate genuine emotions to create a brand identity that resonates on a personal level with the target customer. Add charisma and you've got a brand your audience can't get enough of.
Making waves
Embracing color, innovative strategy, and out-of-the-box thinking to create brands that stand out. When we rely too much on small categorized boxes for design style, everything blends in with the sea of same ; making no waves and gaining no momentum in the market.
By createing something new and different (the best kind of different), that makes impressions and challenges stale ideals.
The purpose of Kendra Co and the sole reason I love what I do is because of the business owners I work with.
The transformation I see in my clients (not just their brand) is so overwhelming I can't ever stop wanting to do it over and over again.
Seeing huge leaps in confidence, clarity and excitement for the future of my client's businesses never gets old; it's what I want for you too.
Entrepreneurial empowerment
